The Illusion of Efficiency

Does the bulk of your time go to things that push you closer to your goals, or things that simply need doing? If your schedule  is full and you are crossing things off your to-do list, that doesn’t necessarily mean you are being effective. If 90% of your time goes to things that have a 10% impact on your life or companies goals, then you need to re-work what you...

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Don’t take the ‘Social’ out of Social Media

Ok, so you want to make money. You have something to offer the world – I know. I even believe you! But the economy is bad – I get it. Times are tough. People are looking for deals. Well as a small business owner, you are just trying to pay your staff and keep your business running, much less fund an advertising campaign. I understand it’s...

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